The Mailing Preference Service (MPS) and Baby MPS are free and easy ways to reduce unsolicited direct mail, helping you take control of what comes through your letterbox. Supported by the Royal Mail and recognised by the Information Commissioner's Office, MPS limits unwanted marketing materials, particularly from member companies of the Data & Marketing Association (DMA).

While MPS effectively reduces direct mail, it won't block overseas mail, unaddressed items, or mail addressed to "The Occupier." You may still receive correspondence from businesses you've previously interacted with or from local companies. If you wish to stop mail from specific businesses, you will need to contact them directly. It can take up to three months to see the full effects of your registration.

Baby MPS extends this service specifically for parents wishing to avoid baby-related mailings. When you register with Baby MPS, companies gain access to up-to-date information about your preferences, ensuring they remove your name from their mailing lists.

Despite these services, it's essential to remember that non-DMA members may not have access to your updated preferences, so direct communication with those companies may be necessary. Once registered with either service, there is no need for renewal, allowing you to enjoy a significantly reduced volume of unwanted mail.

History of the DMA, MPS and BMPS. A walk through about what Preference Services represents for the Data and Marketing Association.

The DMA is the UK's trade association for the data and marketing industry. Our vision is a data and marketing industry where every organisation takes a 'customer-first' approach. As the voice of the data and marketing industry, our responsibility is to prove the responsible and innovative use of data in marketing drives business growth. We set the standards for the good of marketers, and most importantly, customers. We empower marketers to drive growth and prove the value of data through public affairs, resources, learning and talent. With over 700 organisations, the DMA is the UK's largest community made up of 27,000+ marketers.

Guided by our customer-first principles enshrined in the DMA Code, we champion a rich fusion of technology, diverse talent, creativity, research and insight to set standards for the UK's data and marketing community to meet in order to thrive.

The Mailing Preference Service (MPS) is a free service set up in 1983 and funded by the direct mail industry to enable consumers to have their names and home addresses in the UK removed from lists used by the industry. It is actively supported by the Royal Mail and all directly involved trade associations and fully supported by The Information Commissioners Office (ICO).