Welcome to the
Mailing Preference Service
(MPS)
The Mailing Preference Service (MPS) is a data file of consumers who have registered their wish not to receive unsolicited advertising material by mail.
What is MPS?
The Mailing Preference Service (MPS) is a data file of consumers who have registered their wish not to receive unsolicited advertising material by mail. The MPS is a non profit service managed by the Governance Division of the Data & Marketing Association. It's use is a condition of the Data & Marketing Association's Code of Practice and the British Codes of Advertising and Sales Promotion administered by the Advertising Standards Authority.
All mailers should ensure that their non customer mailing lists are screened against the Mailing Preference File.
Licensee features
Legal Obligations
Use of MPS is not a legal requirement but is a strong plank within the self-regulatory framework of the Data & Marketing Association.
Technical Specifications
Registrations are updated daily. There are two versions of the MPS file: one for individual registrations and another for household registrations.
Application Form
Click here to apply.
Prices
Choose the right subscription for your business
Why become a licensee?
Additional benefits of being a licensee
It demonstrates responsible marketing that respects consumer preferences. It also saves money by minimising waste through targeted mailings to interested recipients, lowering on production costs.
Upskill your team with the DMA
Training with the DMA is not just about learning. It is about demonstrating your dedication to responsible, customer-centric marketing.
The Data & Marketing Association
Learn more about our organisation
Cost to access the file
MPS provides various subscriptions tailored to different needs. Options include annual subscriptions and one-off file downloads, with partial data access available for smaller demands.
Subscribe to the BMPS
MPS offers a range of services to suit different needs. The Baby Mailing Preference Service allows consumers who have suffered a loss to register not to receive baby-related mailings.
Become a Licensee
Our Licensees include advertisers, agencies, ad tech companies and media owners, they adhere to the code of conduct and follow the rules of the DMA code.
Learn more about the DMA's Code of Conduct
